Privacy Policy

Last updated: 13 September 2026

1. General Provisions and Data Controller

This Privacy Policy explains what personal data may be collected and processed when using the Hetman Marketing website at https://hetman.marketing/, purchasing Digital Products, contacting customer support or otherwise interacting with the Website.

The data controller is:

Sole Proprietor Alona Oleksandrivna Hetman
Brand: Hetman Marketing
Tax Identification Number (RNOKPP): 3372603422
Address: 13 Hoholia Street, Dnipro, Dnipropetrovsk Region, 49000, Ukraine
Email: hetman.marketing1@gmail.com
Phone: +380 68 526 42 31

By using the Website or providing personal data, the User confirms that they have reviewed this Privacy Policy.

2. Personal Data We May Collect

Depending on how the Website is used, Hetman Marketing may process the following categories of personal data:

  • first and last name;
  • email address;
  • phone number where provided;
  • country and region;
  • postal or billing address where required for a Transaction;
  • company or business name;
  • tax number or other business details where provided;
  • information about orders and purchased Digital Products;
  • payment date, amount, currency and status;
  • customer-support correspondence;
  • IP address;
  • device type, operating system and browser;
  • referral source;
  • information about pages viewed and Website interactions;
  • cookie identifiers, advertising identifiers and analytics identifiers;
  • other information voluntarily provided to Hetman Marketing.

Hetman Marketing does not intend to collect special categories of personal data, such as health information, political opinions, religious beliefs or biometric data, unless required by law.

3. Payment Data

Hetman Marketing does not receive or store the Buyer's full payment-card details where payment is processed by a third-party payment provider.

For international orders, payment may be processed through Paddle, which acts as Merchant of Record for the relevant Transaction and processes certain payment, transaction, tax and fraud-prevention data under its own privacy rules.

For orders in Ukraine, WayForPay and/or other payment services available on the Website may be used.

Hetman Marketing may receive limited information from a payment provider that is necessary to fulfil an order, including:

  • Transaction identifier;
  • payment status;
  • amount and currency;
  • Buyer's email;
  • Buyer's name;
  • information necessary for Digital Product delivery and record keeping.

4. Purposes of Processing Personal Data

Personal data may be processed for the following purposes:

  • placing and fulfilling orders;
  • processing and confirming payments;
  • delivering Digital Products;
  • providing access to purchased materials;
  • identifying the Buyer;
  • providing customer support;
  • restoring access or resending Product links;
  • handling refund requests;
  • accounting and tax record keeping;
  • complying with legal obligations;
  • preventing fraud and abuse;
  • maintaining Website security;
  • analysing Website traffic and performance;
  • improving Products, content and user experience;
  • measuring advertising campaign effectiveness;
  • displaying relevant advertising where permitted by law;
  • sending marketing communications where there is an appropriate legal basis or consent.

5. Legal Bases for Processing

Depending on the circumstances, personal data may be processed on the following legal bases:

  • performance of a contract — where processing is necessary to place, pay for and deliver an order;
  • compliance with a legal obligation — where data must be retained or disclosed as required by law;
  • legitimate interests — for security, fraud prevention, customer support, analytics and improvement of business processes;
  • User consent — for example, for certain marketing communications, advertising cookies or analytics cookies where consent is required by law.

Where processing is based on consent, the User may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Paddle

For international purchases, Paddle may act as Merchant of Record and independently process personal data necessary for:

  • accepting and processing payment;
  • determining the Buyer's location for tax purposes;
  • calculating and collecting VAT, GST, sales tax and other taxes;
  • issuing payment documentation;
  • fraud prevention;
  • handling refunds, chargebacks and payment disputes;
  • complying with legal and regulatory obligations.

Paddle processes relevant data in accordance with its current Privacy Notice and other applicable Paddle documents.

7. Third-Party Service Providers

Hetman Marketing may use third-party service providers to operate the Website and fulfil orders, including:

  • Paddle;
  • WayForPay and other payment providers;
  • hosting providers;
  • email service providers;
  • web analytics providers;
  • Google;
  • Meta;
  • technical support providers;
  • fraud-prevention services;
  • accounting, legal and other professional service providers where necessary.

Such providers receive only the information reasonably necessary to perform the relevant function.

8. Google Analytics and Other Google Services

The Website may use Google services, including Google Analytics and other measurement and advertising tools.

Such services may collect or process information including:

  • IP address;
  • device and browser information;
  • approximate location;
  • referral source;
  • pages viewed;
  • User actions on the Website;
  • conversions and purchases;
  • other technical and analytics data.

Processing of such data is also governed by the applicable Google privacy policies.

9. Meta Pixel and Meta Advertising Technologies

The Website may use Meta Pixel and other Meta technologies for:

  • measuring advertising effectiveness;
  • analysing conversions;
  • creating advertising audiences;
  • improving advertising relevance;
  • evaluating User interaction with the Website.

Meta may receive technical information about the device, browser, IP address, Website events and other data in accordance with its own privacy policy.

10. Cookies and Similar Technologies

The Website may use cookies and similar technologies.

Cookies may include:

  • strictly necessary cookies — required for technical operation of the Website and checkout;
  • functional cookies — used to remember User preferences;
  • analytics cookies — used to analyse Website usage;
  • advertising cookies — used to measure and personalise advertising.

In countries where prior consent is required for non-essential cookies, analytics and advertising cookies should be activated only after the User has provided the required consent.

Users may manage cookies through the Website's consent mechanism and/or their browser settings.

11. Marketing Communications

Hetman Marketing may send marketing or informational communications where there is an appropriate legal basis or the User has provided consent.

A User may unsubscribe from marketing emails at any time:

  • by using the unsubscribe link in the message;
  • by contacting hetman.marketing1@gmail.com.

Service communications required for order fulfilment, Digital Product delivery, security or customer support are not considered marketing communications.

12. International Transfers of Personal Data

Because international service providers are used, personal data may be transferred to or processed in countries other than the User's country of residence.

Such providers may include Paddle, Google, Meta, hosting providers, email services and other technical providers.

Where required by applicable law, legally recognised mechanisms and appropriate safeguards are used for international transfers of personal data.

13. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected or for the period required by law.

When determining retention periods, Hetman Marketing may take into account:

  • order fulfilment requirements;
  • customer support;
  • tax and accounting requirements;
  • document-retention obligations;
  • applicable limitation periods;
  • fraud-prevention requirements;
  • protection of the legitimate interests of Hetman Marketing.

When personal data is no longer required, it may be deleted, anonymised or retained only to the extent necessary under applicable law.

14. User Rights

Depending on the User's country of residence and applicable law, the User may have the right to:

  • receive information about processing of their personal data;
  • access their personal data;
  • receive a copy of their personal data;
  • correct inaccurate or incomplete data;
  • request deletion of personal data;
  • restrict processing;
  • object to certain processing;
  • withdraw consent;
  • receive data in a structured and portable format where provided by law;
  • lodge a complaint with the competent data-protection authority.

To exercise these rights, the User may contact:

hetman.marketing1@gmail.com

Before fulfilling a request, Hetman Marketing may ask for information necessary to verify the identity of the requester.

15. Rights of Users in the EU, EEA and Other Jurisdictions with Enhanced Data Protection

Where the GDPR or similar legislation applies to a User, the User may have additional rights under the relevant law.

Hetman Marketing aims to process personal data in accordance with the principles of:

  • lawfulness, fairness and transparency;
  • purpose limitation;
  • data minimisation;
  • accuracy;
  • storage limitation;
  • integrity and confidentiality.

16. Automated Processing and Profiling

Advertising and analytics platforms used on the Website may use automated algorithms to analyse User behaviour, measure conversions, create advertising audiences and display relevant advertising.

Hetman Marketing does not make solely automated decisions that independently produce significant legal effects for a User unless otherwise expressly disclosed and permitted by applicable law.

17. Personal Data Security

Hetman Marketing uses reasonable organisational and technical measures to protect personal data against:

  • unauthorised access;
  • loss;
  • misuse;
  • alteration;
  • disclosure;
  • destruction.

However, no method of transmission over the internet or electronic storage can guarantee absolute security.

18. Children's Data

The Website and Hetman Marketing Digital Products are intended for adult Users and business representatives.

Hetman Marketing does not knowingly collect personal data from children who have not reached the age required to independently enter into the relevant contract under applicable law.

If it is established that a child's personal data has been provided without an appropriate legal basis, such data may be deleted.

19. Links to Third-Party Websites

The Website may contain links to Google, Meta, Paddle, social networks and other third-party websites or services.

Hetman Marketing does not control the privacy practices of third-party websites and encourages Users to review the relevant privacy documents of those services separately.

20. Changes to This Privacy Policy

Hetman Marketing may update this Privacy Policy from time to time.

The current version is always published on the Website together with the date of the latest update.

Where changes are material, Hetman Marketing may additionally notify Users through an available method where required by law.

21. Governing Law

Hetman Marketing generally operates under the laws of Ukraine.

However, Users' personal-data protection rights provided by the applicable law of their country of residence remain in force.

22. Language Versions and Contact

This Policy may be published in Ukrainian, English, Polish and Russian.

In the event of an unintended inconsistency:

  • the Ukrainian version prevails for Users and sales in Ukraine;
  • the English version prevails for international Users and sales, unless applicable mandatory law requires otherwise.

Sole Proprietor Alona Oleksandrivna Hetman
Brand: Hetman Marketing
Tax Identification Number (RNOKPP): 3372603422
Address: 13 Hoholia Street, Dnipro, Dnipropetrovsk Region, 49000, Ukraine
Email: hetman.marketing1@gmail.com
Phone: +380 68 526 42 31